B-Side Feed has a beauty column! We’ve asked Erin Williams, owner of Erin’s Faces (more on her business in a bit) to answer questions from our B-Side Community. This week Erin discusses the many ways your makeup tells a story. She shares points and tips that are helpful for actors going into the audition room on looking (and most importantly feeling) their best.
Welcome to B-Side Feed, Erin!
Your Makeup Tells a StorY
I am an ingredient nut and a lover of all things green - eco and color-wise - which is why what I put on your skin is so important to me. It's important enough that I literally created my own line of makeup and skincare called Erin's Faces that is PETA Certified Cruelty-Free, wears beautifully and isn't loaded with tons of chemicals that can mess with your body. I care about what's going on on your outside with our make-up choices and on your inside with our ingredient choices.
My mother wore lipstick for the carpool and my grandmother had her hair set every week at the beauty parlour. Yes, I’m from Texas, and from a young age, I learned the importance of making time for you, no matter what and how valuing yourself helps you serve others more effectively.
In short, I learned self-worth.
When I arrived in New York City, I worked with various cosmetic and skincare lines at places like Bergdorf Goodman, Henri Bendel's and Barney's New York. As a makeup artist I encountered so many women who were overwhelmed by trying to keep up with the magazines "must have" products, makeup line agendas and magical potions to turn back the clock. At that point, even I needed a nap.
I set out to to solve problems - to help women become a priority in their busy lives and provide a line that would be the gateway to their own self-worth.
In short, I wanted lip-gloss and moisturizer to empower you.
I am not about what’s best for me, but rather what will work for you and your routine. Products that pack a punch, do what they say they will do, and won’t breakout your skin, or break the bank.
Think of me as your guide. I will answer your questions; tell you my beauty secrets—without a hidden agenda—giving you the attention AND TRUTH you should have.
My wish for you is that you feel comfortable and confident in your own skin. I want you to know what skincare works for you and what purpose each step in your makeup routine serves - so you can get all of that out of the way and give the world what only YOU can give. I want to make it easy.
And it can take 5 minutes to achieve, I promise.